More than half of men say they are prepared to shave their groins to please their other halves.
Nearly six in ten would be happy to have a “Boyzilian” if their partner asked, a survey found.
And 85 per cent of 18 to 35-year-olds say they would go fuzz-free on some body part — including chest, back and nose.
More than a third claim their partner finds a hair-free man more attractive, says the study by Wilkinson Sword.
Yet most men admit not knowing the correct way to shave their body and nearly two-thirds are too embarrassed to ask.
For those who need a little instruction, the London School of Barbering has launched an online course Master of Arts in Manscaping.
Men are also inspired by carefully groomed celebrities including smooth-skinned David Beckham, hair-free Cristiano Ronaldo and the well-oiled stars of Love Island.